Tatler CSP
1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? Tatler readers like to shop a lot and they life is reflected on our pages physical and virtual. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? The average age 29 ABC1 90 percent female 89 percent London/Se 70 percent. 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler spend 843 millon pounds in the past year on fashion 62 percent of Tatler readers agree. 4) Go to page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler? through out th